Most organizations measure trade show success by the number of leads, business opportunities, and ROI (Return On Investment) that come out of an event. Nevertheless, most of them put all their effort into designing a beautiful booth and preparing the products/services they will expose, and they forget the investment's only goal is to CREATE NEW BUSINESS OPPORTUNITIES.
Thanks to my +23K Linkedin connections and +630M indirect contacts (2nd and 3rd degree), I am sure to pre-schedule meetings with Top Decision Makers.
If you agree with my proposition, it is an excellent investment, since you don't have the time/method/ network to do it yourself, it is fundamental to invest to have qualified appointments. It is the only way to achieve a positive ROI after a show, otherwise all the effort, time and money were expend for zero results.
Would you need my services for your next event?
It is very difficult to communicate, but also have the good audience listening and engaging with your messages.
I will prepare an original communication strategy, to put in action a “Value and Customer-Centric” approach. The goal is to be visible and spread the right message to your potential clients.
I will write an article to promote your company and products/services. Then I will create customized messages to engage with your target audience.
You will need help to engage with your potential clients and prepare the way to create confidence and desire in your solutions to generate new business opportunities. Let’s build brand value in the head and heart of your potential buyers.
Use specific communication channels based on your ideal audience and knowing what communication tools work best for your potential customers.
I propose a meeting with your team to synchronize our work together. You prepare a checklist before this meeting to be more efficient on the D day and set up the following main points:
- Define a target list of the potential clients/partners you would like to meet in the event.
- I will write and promote a "killer article" using information from your company mission, products/ services, and success stories.
You get all the contact information from scheduled meetings, and the leads interested but not available to attend the show. These leads represent at least +50 contacts per event.
I stay in contact with all leads: before, during and after the show.
Prospecting and having pre-scheduled meetings are the best way to have business opportunities during and after the show.
Trade fairs where I've worked a booth or attended as a visitor:
• CES Las Vegas
• Mobile World Congress Barcelona
• Web Summit Lisbon
• Embedded World Nuremberg
• Electronica Munich
• IFA Berlin
• Viva Technology Paris
• Light + Building Frankfurt
• Smart IoT London
• IoT Europe London
• NOAH London
• TECHXLR8 London
• IoT Madrid Forum
• SiDo Lyon
• Enova Paris, Lyon, Toulouse
• Smart Energies Paris
• Intelligent Building Systems (IBS) Paris
• Web2Day Nantes
• FrenchTech, BPI France and France Digitale conferences
• And many others!