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HOT lead Generation
Qualified B2B leads are essential to drive new business opportunities for companies. Have a consistently full sales pipeline in order to maintain continuous sales, it is a must for every sales & marketing team.
More than 40% of salespeople say "Prospecting" is the most challenging part of the sales process. • Hubspot
What Are Hot leads?
Someone who is poised to make a purchase is considered a hot lead. But, before they become hot leads, they need to be “qualified”. This means that they are genuinely interested in your product or service. There would be little point in trying to convince people to even visit your website at all if they have absolutely no use for what you are offering.
Regardless of what you are selling, you must let the right people know about it. Any other prospects could be considered cold leads in that you could make them aware of your existence, yet your efforts may be wasted as they would be unlikely to ever be hot leads. Which is not to say that cold leads are irrelevant, but rather that they need to be qualified if you want to turn them into actual customers.
How Does One Generate Hot leads?
Thanks to the countless social media platforms now at the disposal of marketing specialists and regular business owners alike, generating hot leads can take on many forms. Long gone are the days when a cold call or an email were the best ways of engaging with a potential customer in the hopes of creating a lead.
Up Your Social Media Game
Learning how to select the right social media tools for your business and how to include them into your marketing campaigns is one of the most crucial aspect of hot leads generation. Be sure to utilise it as part of your prospecting strategy! Platforms such as Twitter, Instagram or – in the case of B2B – LinkedIn, all constitute wonderful opportunities to boost chances that prospects and customers will engage with you. The process may be a little time consuming as you need to come up with creative material for your brand on a daily basis, but it is an invaluable way to form meaningful relationships with your audience. Leads who feel personally connected to you and your content will be the most likely to provide a good return on investment. Whether you wish to learn how to curate your feed or want your social media marketing done for you, it is a solid base for any hot leads generation strategy.
Host Webinars
Hosting a free webinar provides multiple opportunities to produce new hotleads. Who you grant access to is the first element to take into account and you may not approach it in exactly the same way depending on your precise objectives. You could advertise on your social media platforms and create a signup form on your website. This means you will collect the contact information of many potential leads.
Develop Your Network
As useful as social media can be to find hot leads directly, utilising it to develop connections should also be part of your overall business strategy. Organising collabs, for instance, could secure sales both for yourself and for the other brands you work with! Instead of considering competition as your enemy, take the time to turn other companies in the same niche into new ways of garnering exposure. This will help you reach even more qualified prospects.
Networking events are a great solution for anyone looking to generate hot leads through meaningful partnerships. Get in touch now: we will help you organise a perfectly tailored event!