Bonjour, I am Liliana Mellinger founder of Full Booth Marketing, I was born in Chile, and I grew up in Brazil for 9 years until I was 11, so I cannot deny my Brazilian heart; besides I also have the French Nationality. I am like a Latin-American/French mix, very proud of my origins.
After studying Commercial Engineering with a specialization in International Commerce and an MBA in Business Direction, I finished my studies in Germany at the Leipzig Graduate School of Management - HHL.
In 2004, I created my first consulting company in Chile. At the time, I was still doing my MBA and I had two other jobs. Regardless, the evenings and weekends were enough time to engage and succeed in three clients' contracts in one year.
Learning while helping my own clients to improve their business was a wonderful experience. Nevertheless, I had a bigger dream to follow, continuing my MBA studies in Germany.
Landing in Europe
Once in Europe, I enjoyed living in the beautiful city of Leipzig, getting inspired by my studies, prodigious teachers and multicultural classmates in HHL, along with traveling and working around the old continent.
Just a few weeks after my arrival in Germany, I meet by chance a lot of "Erasmus" exchange IT students from France. I was amazed to discover their culture and traditions. So after my MBA, I moved to the land of Marie Curie, Edith Piaf, Simone Veil, and many others.
European working experience
During HHL's MBA, I worked as a consultant helping companies in Germany, Spain, and Chile.
Once installed in Lyon, France I discover how tough call center's assistance can be at RAC, an English insurance company. After, I made part of the export department in a French luxury glasses manufacturer ODLM/Seaport.
Then I came back to my first passion, the engineering, and industrial market. I was in charge of the technical sales and the European business development for a German high-quality valves manufacturer, Zwick Armaturen GmbH and a French pneumatic actuators manufacturer, Petras. It was the most competitive market I've ever worked for, still, I engage and retain clients in France, Spain, Finland, and India.
It was in Nantes - France, that I performed as Head of International Business Development and Partnerships in the technological industry with MicroEJ, a software provider to develop IoT (Internet Of Things) and smart connected devices. I could develop an effective "soft" marketing approach to engage with Top Decision Makers using social media. I succeed in the best business opportunity for MicroEJ a multimillion-dollar contract with their actual biggest client ever, along with other important new clients.
Since my beginnings, I could adapt to very different markets and succeed in all my selling/consulting positions, because of my problem solving natural thinking and positive + flexible acting.
Good relationships are the key!
I actually started selling when I was only 15 years old, it was forbidden at my school, but I wanted to have my own money. So with a friend, we prepared and sold chocolates — turned out our teachers and other children were great clients.
Ever since I have been prospecting and selling all kinds of products and services in the B2B market. I am really passionate about proposing value to clients and building long-term relationships with customers, partners, and colleagues.
Full Booth Marketing creation
The consulting company idea came when I realized that so many booths were mostly empty at trade fairs. I have seen so many times the sales teams sitting at their booth talking to each other, while the people passing by the booth are only coming to get giveaways. That's not really productive, considering that being an exhibitor and even as a visitor, attending a trade fair is a big investment in time and money.
In the end, these companies don't get enough business opportunities nor even qualified leads to follow up after the show.
I thought, why if I could pre-schedule qualified meetings for all those companies?
So I quit my secure job on the Woman's International Day (March 8th, 2019) and I launch Full Booth Marketing a couple of months after.
That is why I propose to help companies in the tech market to have a "Booth Full of Opportunities" thanks to pre-schedule meetings with qualified Top Decision Makers at their next trade fair, exhibition or conference.
I have already 2 clients in France, and I will be helping customers in the next CES in Las Vegas, Mobile World Congress in Barcelona, Embedded World in Nuremberg, Vivatech in Paris, Electronica in Munich, etc.
I am looking forward to working with you. In the meantime, please check my LinkedIn profile (linkedin.com/in/lilimellinger). Do not hesitate to let me know if you need any additional information.
Thank you for your visit!